Associate Professor Digital Culture and Design within Winchester School of Art at the University of Southampton.

Virtual Media and Children’s everyday play

DanceTag

Hybrid toys

-physical toy

-digital play

Robot toys controlled by a smart device app

Beast of Balance

Professional Contexts

Reach Robotics

Mechamon

-not particularly innovative in terms of robotics

-integrated app to control/fight/upgrade

-3D Printing

-hardware

-materials

-sourcing

-testing

-mass producing

Mighty minis

-egg

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